Maneesh 30 April 2020 at 14:40 PM

In assessing the financial prospects for a firm, financial analysts use various techniques. An example of vertical,
common-size analysis is
A) An assessment of the relative stability of a firm's level of vertical integration
B) Advertising expense increased by 3% over the previous year
C) A comparison in financial ratio form between two or more firms in the same industry.
D) Advertising expense is 4% of sales.