Exponential Learning. Applied.
Executive Education Program in
Business and Data Analytics
The only Executive Education Program which builds
Business Leaders for a Digital Economy
to leverage Data, Technology and Domain Knowledge
for Business Growth and Effectiveness
Every company is a technology
To remain relevant, leaders and professionals must
understand how technology and data affects their
company, no matter what
businesses. This does not mean just one idea for a
product or service it
new technology product idea or an app or a new
provides…Today, every company
website. It means really understanding how
technologies such as AI organically flows through
is a data company, whether they
the business and shapes the market and customer
know it or not. The companies
demands and supply synergies. Companies that
that embrace this fact are the
adapt quickly to new technologies gain a foothold
ones that shape our world…No
on the market.
company can make, deliver or
Professionals who can leverage data, technology
market its product efficiently
and business expertise to reimagine customer
without technology and data.
experience, new product innovation or bring in
- Forbes
business efficiency will be the leaders of tomorrow.
What is the IIM L-Wiley Program?
Developed by top faculty at IIML and Wiley along with the Wiley
Innovation Advisory Council (WIAC) members and leading industry
experts in emerging technologies, the 6-month intensive program
Ÿ A complete experiential learning integrating concepts and
its application to context
Ÿ Deep exposure to hands-on use of data and analytics to
Who is it For?
solve real life problems across multiple industries and
enterprise functions
The IIML-Wiley Program is
The program integrates classes by:
designed specifically for
Ÿ Esteemed IIML faculty
professionals commanding
Ÿ Expert Wiley faculty
Mid-Level Managerial roles with
Ÿ Masterclasses by top industry experts of India
minimum 4 years of work
Ÿ Working with labs, various business cases and real-life
experience, aspiring to build their
expertise in leveraging the power
All of these seek to deliver:
of data and data analytics for
Ÿ Strong expertise in the power of data
business growth and
Ÿ Foundation in technologies for exploring and analyzing data
Ÿ Practice in communicating insights from data
Ÿ Exposure to applying machine learning algorithms in
various business scenarios
Ÿ Ultimately converting a business problem to analytics
problem thereby helping build business processes and
strategies underpinned by technology.
Program Outcome
Ÿ Competence to solve business problems with data and analytics
Ÿ Ability to integrate data analytics, technology, domain knowledge and business expertise for
driving business growth and efficiency in a digital economy
Ÿ Skill to apply actionable analytics in varied enterprise operations and industry verticals
Ÿ Proficiency in analyzing data and use machine learning algorithms
The Only Executive Education Program to Holistically Converge Data Analytics, Technology,
Domain and Business Expertise for Leaders of the Digital Economy
Participant Outcome
Be a Leader and an Asset to your Organization with:
Python Ecosystem,
Tableau, AI
Data Analytics Expertise
Mathematical and statistical
techniques, supervised and
unsupervised machine learning
techniques, foundational
exposure to Deep Learning and
Neural Networks
Business Expertise
Actionable analytics across
industries and enterprise
in operations for growth, ROI
and efficiency via case studies
and business scenarios
Analytics Mindset
Transforming business
problems to analytics problems,
problem-solving and
critical thinking approach,
analytics growth drivers
About the Program
8-days immersion learning
Live Online Class Sessions by
10 Masterclasses by Top
at IIML Noida Campus
Top IIML and Wiley Faculty
Industry Experts and Thought
Leaders providing Exposure
to Actionable Analytics
Completely Hands-On Learning
Online Courseware and
Facility for Local Classrooms
with Labs, Case Studies and
eBooks Library from Wiley by
for In-Class Learning Experience
Project Work
Top Global Authors
and Peer Interactions
Cutting edge, industry ratified curriculum based
Joint Certification from IIML
on industry needs co-developed by IIML and Wiley
and Wiley and IIML MDP Alumni Status
Innovation Advisory Council Top Industry Leaders
The Learning Experience
Immersion Learning at
Live Online Classes
Access to Wiley
IIML Campus
Learning Resources
Post immersion sessions, live
Program orientation and classes
online classes will be conducted
For reference, participants will
at IIML Noida Campus for 4 days
by IIML and Wiley faculty for 4
have access to courseware
in Month 1 and 6 each (total 8
Hours Per Week. These will also
including videos, assessments
days). Participants will undergo
include masterclasses by industry
and study material on Wiley LMS.
classes by top faculty and thought
experts. Classes will be conducted
Printed study guides and access
leaders at the IIML campus and
through technology aided
to eBooks library by Wiley will also
along with an experience of the
platform which allow interaction
be included.
campus. Accommodation will be
with the faculty.
provided during the immersion.
Labwork and Case Studies
Project Work, Action
Learning, Peer Learning
Following the pedagogy of hands-
The program brings deep
on learning, almost every session
exposure to actual industry
The experiential learning
will include labwork. Access to
applications of concepts through
methodology will include working on
Labs for hands on practice in
masterclasses conducted by Top
end to end business project across
using Python, Tableau Public will
Industry Experts and Thought
industry verticals, with mentorship
be provided along with business
Leaders in areas of retail,
from faculty and industry experts.
cases and datasets. Masterclasses
marketing, finance, IT, healthcare
The program will provide
will include business cases.
and others. These are followed by
opportunity to work with peers from
case studies and post class work.
varied backgrounds in teams.
Valediction Ceremony at IIML Noida Campus
Conducted on the final day of the immersion in the 6th month.
Value Add of the Program
Benefits for Participants
Ÿ Experience Learning from Top Class Faculty
Ÿ Learning from and interaction with 10+ top business leaders of
Wiley Innovation Advisory Council in AI and analytics
Ÿ Hands-on and contextual learning through numerous labs, case
studies, business scenarios from experts
Ÿ Real world project work with mentors
Ÿ World class global courseware from Wiley
Ÿ Cross learning with experienced professionals across various
industries as peers
Ÿ Joint Certification and MDP Alumni Status
Ÿ Internal and external career opportunities
Benefits for Organizations
Ÿ Exposure of participants to actionable analytics and solutions in
multiple industries and across enterprise for driving growth and
efficiency via mastercalsses with top industry and business
Ÿ Ability of participants to convert business problems to analytics
problems and drive solutions
Ÿ Ability of candidates to work hands-on with data to make data-
driven decisions
Ÿ Excellent opportunity to upskill potential employees to build
capabilities for digital economy
Program Curriculum
Module 1
Module 8
Orientation and Introduction
Analytics across Enterprise
to Data Analytics
Operations and Industries
Module 2
Statistics for Data Analytics
Capstone Project
and Presentation
Module 3
Data Handling
List of Masterclasses
Module 4
AI and Emerging Technologies: Blockchain,
Exploratory Analysis
Analytics and AI-Led Strategies for CXOs
Marketing Analytics
Module 5
Digital Analytics: Image, Text, Video and
Big Data Analytics
Voice Analytics
and Data Visualization
Analytics for Retail and Ecommerce
Analytics for Finance and Accounting
Module 6
Analytics for Insurance and Fintech
Machine Learning Techniques
Customer Analytics
Risk Analytics and
IT operation analytics, spend analytics,
Module 7
predictive asset maintenance
Predictive Modeling Techniques
and Exposure to Deep Learning
Analytics in Healthcare Business
*The program curriculum is subject to change and the final curriculum will be available during the application process
Key Information
Tenure of the program
6 months
Total course time
156 hours
Total teaching hours
132 hours
(84 hours online + 48 hours in campus)
Per week duration of online classes
4 hours
Number of in-campus immersion
8 days (months 1 and 6)
Venue for the immersion sessions
IIML campus Noida
Project work duration
24+ hours (month 6)
Masterclasses (by industry experts)
10+ sessions
Program fees
INR 2,49,000 plus GST
Joint certification by IIML and Wiley
Important Dates
Program commencement: 22 July 2019
Early bird admission deadline: 30 May 2019
Registration closing date: 5 July 2019
Program Directors
About IIM L
Dr. Ashish Dubey is a Faculty
The Indian Institute of Management Lucknow
Member in Marketing Area of IIM
(IIM L) is one of the premier business schools
Lucknow. His teaching and
in India. From the sprawling 185 acres
research interests include
campus, the Institute offers world-class
Retailing, Sales and
education in major areas of management and
Distribution and Supply Chain
provides an ambience for genuine intellectual
Management. He has a PhD in
pursuit, excitement and professional growth.
Management from SJM School of
Management, IIT Bombay. Prior to
The Institute’s carefully designed and high
joining academics, he has worked in
impact Management Development
Industry at different positions in India as
Programmes train business leaders, senior
well as abroad. He also has keen academic
executives, and practicing managers from
interest in entrepreneurial ventures and
various sectors of the economy in all
disciplines of management education and
thought. The Institute provides cooperation
and support to Industry and the Government
Gaurav Garg is an Associate Professor
through its large number of prestigious
in Decision Science Area at the
Consulting Assignments and Research
Indian Institute of Management
Projects. The Institute has an internationally
Lucknow, where he has been
acclaimed Postgraduate Programme in
since 2009. He received his
Management, Agri-business Management, &
Ph.D. in Statistics from the
Fellow Programme in Management known for
Indian Institute of Technology
its quality, rigor and global orientation.
Kanpur in 2008.
His research interests span both applied
The Noida campus, as an extension of IIM
and Mathematical Statistics. Much of his
Lucknow, has been established to provide
research work has been on Linear Models,
globally competitive management education
Regression Analysis, Restricted Regressions,
to the professionals. In addition to these, the
Measurement Error Models, Multivariate
Institute has launched distance learning
Analysis and Statistical Inference. In
programmes (e-MDPs), besides many other
addition, he has made numerous
short duration programmes.
contributions to teaching in postgraduate
programmes, doctoral programmes and
executive programmes of IIM Lucknow.
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For more information-
or visit: IIM Lucknow, MDP office, Noida
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